The notion of ‘co-design’ – of involving all stakeholders in the creative process to make outcomes truly inclusive – is gaining momentum. Australian author Kelly Ann McKercher recently published a practical book on how to make co-design a reality: “Beyond Sticky Notes teaches you what co-design is and how to do it. Packed full of useful tips, clear diagrams, and practical frameworks, this book will help you lead collaborative design work, and genuinely share power.”
The book explores why we respond to design in certain ways, and how designers use visual cues to create the response. For example, why do we think primary colors are friendly? How do we determine if something is efficient and why does that matter? These questions and more are explored by Adams in chapter addressing a specific communication: seduction, humor, love, anger, pride, and more. This excerpt explores humor: how it works, why we respond to it, and how designers use it as a tool to disarm the audience.
The book explores why we respond to design in certain ways, and how designers use visual cues to create the response. For example, why do we think primary colors are friendly? How do we determine if something is efficient and why does that matter? These questions and more are explored by Adams in chapter addressing a specific communication: seduction, humor, love, anger, pride, and more. This excerpt explores humor: how it works, why we respond to it, and how designers use it as a tool to disarm the audience.
<aside> 🎯 Recommended by Tim Yeo 🇦🇺
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What one thing will every company ask to see before you even get that job interview? Your portfolio. That’s why it’s crucial to understand what makes a great portfolio. But how? How do you make your portfolio stand out in a sea of others? Why is the portfolio so important? How can a few tweaks to your portfolio help you land a job?
These are all important questions and I’ve traveled across the country (soon the world, with any luck!) compiling answers from top industry leaders.